3-17-2013 I revised these next steps slightly after using this product some more. My best advice is to follow the instructions on the package and be patient. :o)
4. Remove the other sticky side and apply to the surface (wall/door). Apply a little pressure to make sure it is stuck and pull off your frame. Then put pressure on just the strip per the instructions. Don't apply the frame right away. Follow the instructions and wait the specified period of time before hanging your frame. Once again - be patient.